Website Relaunch
Service · 07
When the site no longer carries its weight: rebuild it without losing your visibility.
(Introduction)
A relaunch is rarely a matter of taste. There is usually a concrete trigger: the site is slow on mobile, the content can no longer be maintained, the design no longer matches the company — or the enquiries have simply stopped. We look first at what is actually causing it. If the structure and content hold up and only the styling looks dated, a revision is often enough; we will tell you that even when it argues against a larger project.
The delicate part of a relaunch is not the design, it is the visibility. Rename or delete pages without a plan and you lose rankings built over years — and you only notice weeks later. So before the first draft we do a complete URL inventory and a redirect map: every old address gets a destination, every redirect exactly one hop. We ran this process on our own website most recently.
Scope
What’s included.
- 01Stocktake: what works, what does not, and how much of it is actually the website
- 02Complete URL inventory of the old site — including the pages nobody remembers
- 03301 redirect map: every old address to a sensible destination, without chains
- 04New site structure and navigation, organised around searches rather than the org chart
- 05Migration and revision of the content that measurably works
- 06Technical foundation: load time, mobile rendering, clean metadata and structured data
- 07Post-launch checks: indexing, redirects, Search Console
Process
How it works.
Step 01
Stocktake
We review the current site: structure, content, technology and — where available — the numbers from Analytics and Search Console. That tells us whether a relaunch is the right step at all, or whether a revision is enough.
Step 02
Structure and redirects
Before the design comes the map: a new site structure, and a destination for every old URL. This redirect map is where relaunches fail, which is why it is built first rather than last.
Step 03
Build and go-live
We build the new site, test the redirects against the list and go live. Afterwards we watch indexing and rankings rather than closing the project on launch day.
FAQ · Website Relaunch
Common questions.
The questions we get asked most about this service — answered honestly.
All questions & answersAsk directly
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No call centre, no hold queue — you speak directly with the person building your website.
The same fixed prices as a new website: Standard €1,250 for up to 5 pages, Pro €2,100 for up to 10 pages with a blog. The stocktake shows whether that scope fits — larger projects are quoted individually and in writing before anything starts.
Not if the redirects are right. The usual mistake is deleting old addresses without a replacement. We inventory every URL beforehand and give it a destination — one hop, not a chain. Short-term fluctuation after a relaunch is normal; a lasting drop is not.
That depends on what is actually wrong. If the structure and content hold up and only the styling looks dated, a revision is usually cheaper. If the site is slow on mobile, hard to maintain, or has not produced an enquiry in years, a relaunch pays for itself faster than patching it further. At the first call we tell you which applies.
2–4 weeks at Standard scope, 4–6 weeks for Pro. The schedule depends mostly on how quickly content and approvals arrive from your side — we set it together at the kickoff.
Yes — with relaunches that is the normal case. We start with a stocktake of the existing installation and work from there, regardless of who originally built the site.
Let’s talk
Start your project.
Tell us what you have in mind — we will get back to you personally with the next steps.