SEO Copywriting
Service · 09
Copy that matches search intent — and that a person will actually finish reading.
(Introduction)
Most website copy answers the question the business would like to be asked. People are searching for a different one: the problem, the price, the process, the alternative. SEO copywriting starts by pinning down that question — then building the page so the answer sits in the first paragraph rather than the fourth.
We write in German and English, without boilerplate tone and without keyword stuffing. Every piece gets a clear search intent, a structure Google can read, and language that sounds like your business. Anything we do not know, we ask about — invented technical detail is obvious to your customers and costs more trust than a missing paragraph.
Scope
What’s included.
- 01Search intent and target term per page — settled before the first sentence
- 02Website copy: home, service pages, about, contact
- 03Blog and guide articles answering the questions customers actually ask
- 04Page titles and meta descriptions written to earn the click
- 05Heading structure (H1–H3) that guides Google and people at the same time
- 06Internal links with descriptive anchor text instead of “click here”
- 07Reworking existing copy rather than rewriting, where that is enough
Process
How it works.
Step 01
Listening
A conversation about your offer, your customers and the questions that keep coming up in sales. Those questions are almost always the search queries too.
Step 02
Research & outline
Target term, search intent and an outline per page — agreed before anything is written, so the discussion is about structure rather than wording.
Step 03
Writing & revision
First draft, your notes, second draft. You get the copy in a format you can publish yourself — or we put it live for you.
FAQ · SEO Copywriting
Common questions.
The questions we get asked most about this service — answered honestly.
All questions & answersAsk directly
Your dedicated contact
No call centre, no hold queue — you speak directly with the person building your website.
It depends on scope and research depth — a service page is not the same as a researched guide article. We quote the price up front, per page or as a package, and it does not change afterwards. Within ongoing SEO support (€800 per month) copy is already included.
We write it ourselves and use tools where they help with research and structure. What leaves here was written, checked and signed off by a person. Pure AI prose reads like everyone else’s — the opposite of what a website is for.
No. Google decides rankings, and anyone promising otherwise is not telling the truth. We guarantee copy with clear search intent, clean structure and language that fits you — the part that can actually be controlled.
Often that is the faster route. Plenty of pages have usable content but no recognisable search intent, an unclear heading structure and no opening that answers the question. If a rework is enough, we say so instead of selling a rewrite.
German and English. German is our working language and the main focus. English copy is written for bilingual sites as its own version rather than a word-for-word translation, because search terms do not map cleanly between languages.
Let’s talk
Start your project.
Tell us what you have in mind — we will get back to you personally with the next steps.