Web Design for Trades
Sector · Trades & construction
Websites for trades businesses across the Rhine-Main region: mobile first, phone number at the top, fixed price from €1,250.
Principle
No site builder, no subscription, no lock-in: the website is yours, and the price is in the quote before the project starts.
(Trades)
People looking for a tradesperson rarely look for long. The typical sequence takes under two minutes: search on a phone, skim three results, call one of them. Anyone who cannot find a phone number in those two minutes calls the next business instead — not because it is better, but because it was quicker to reach.
So on a trades website the deciding factor is not the styling, it is the order. What sits at the top, what is readable on a phone without zooming, and how many taps separate the first glance from the call — that is what turns a visit into an enquiry.
This page sets out what a trades business actually needs from a website. It is written as a checklist, including for the case where you end up building with someone else — or conclude that you do not need a new website yet.
What counts
What a trades website has to do.
- 01
The phone number belongs at the top
Not in the footer, not on a separate "Contact" page, but in the visible area of the home page — and as a tappable link that dials straight away on a phone. In the trades the call is the standard route, not the form. Every tap between a visitor and your number costs enquiries. It is the cheapest single improvement available to a trades website, and it is missing surprisingly often.
- 02
Mobile first, not mobile as well
Most visits come from a smartphone, often on the move and often on a weak signal. A page that looks right at a desk and breaks its layout on a phone is therefore broken for the main case. We build and test in that order: phone first, large screen second. Type sizes, line lengths and tap targets are set for a thumb, not a mouse.
- 03
The service area has to be stated
"We are here for you" does not answer the question being asked: will you come to me? Towns and radius belong written out in the text, not only shown on a map — maps are hard for search engines and screen readers to read. Anyone working across Rhine-Main should name the places they genuinely travel to. Invented locations in neighbouring towns, by contrast, breach Google's guidelines and are legally attackable.
- 04
Photographs of your work, not stock images
The trades are a business of proof: finished work convinces, bought stock photos of smiling models in hard hats convince nobody. Twelve decent phone photographs of completed jobs are worth more than any image library — before and after, properly captioned. It is also the part you can maintain yourself without needing us.
- 05
A form with three fields
Name, phone number, what it is about. A first enquiry needs no more. Forms with twelve required fields, an address line and a dropdown for trade type get abandoned — they ask for what belongs in a quote, not what belongs in a first contact. You will settle the rest on the phone anyway, and faster.
- 06
Load time on mobile data, not on wifi
What gets tested is what the customer experiences: a visit over a mobile connection, not over the office line. Large uncompressed images and a dozen plugins are the usual reasons a perfectly good page will not load on site. We hand over the measurements at launch, so what the site does — and what it should do later — is on the record.
Honestly
The Google Business Profile often matters more than the website.
For local trades a large part of the decision happens before anyone opens the website at all: in the map panel at the top of the results. That is where the reviews, opening hours, distance and a call button sit. A business that is missing there, or listed with a half-filled profile, loses the enquiry before the finest website ever gets a chance.
That is an awkward argument for someone who builds websites, but it is true — and it is measurable on our own business: our Google profile is opened more often than our website. So we say it before the quote rather than after.
In practice: if your profile is incomplete, the first hours invested there return more than anywhere else. Setting it up and maintaining it is something you can do yourself — we will tell you at the first call what is missing, whether or not it turns into a project.
Working together
How a trades project runs.
Built around your working day: short meetings, few decisions at a time, and nothing that turns into paperwork in the evening.
Step 01
First consultation
Free, by phone or video, usually half an hour. We work out which services the site should show, which area you travel to, and what is going wrong if a site already exists. After that you know the cost and the timeline.
Step 02
Content & structure
We draft most of the text. What we need from you is mainly photographs of completed work and an approval — not finished pages. Structure and running order are settled before anyone talks about styling.
Step 03
Build & launch
Built in WordPress, tested on real devices and over a mobile connection, released together. We finish with a short walkthrough so you can add new photos and text yourself without calling us.
Prices
What a trades website costs.
Fixed prices, in the quote before the project starts. For trades businesses the Standard package is almost always enough — five pages cover services, references, about, contact and the home page in full.
| Package | Price | Scope | Timeline |
|---|---|---|---|
| Standard | €1,250 | Up to 5 pages | 2–4 weeks |
| Pro | €2,100 | Up to 10 pages + blog | 4–6 weeks |
| Enterprise | Individual | Several trades, job adverts, custom features | By arrangement |
Ongoing care is agreed individually — what makes sense in your case is something we settle in the free first consultation.
FAQ · Trades
Common questions.
What trades businesses ask most often — answered honestly, including when the answer argues against a project.
All questions & answersAsk directly
Your dedicated contact
No call centre, no hold queue — you speak directly with the person building your website.
For most businesses the Standard package at €1,250 is enough — up to five pages, in 2–4 weeks. If you want to present several trades separately or run job adverts, that is the Pro package at €2,100. The price is in the quote before the project starts; there are no hourly rates and no add-ons.
Then the honest answer is: possibly not yet. A website pays off in two cases — when you want to choose jobs rather than accept them, and when you are hiring, because applicants look online first. Until one of those applies, a well-maintained Google Business Profile is often the better first investment. We say that before the quote.
2–4 weeks for the Standard package. Your own effort is typically two to three hours in total: a half-hour first call, gathering photographs, and one round of approval. We draft the text, you correct it.
Phone photos are fine if they are taken in daylight and held straight — that is technically more than enough today. What matters more than the camera is that the work is yours. If there is nothing at all, we start with a clean site without a gallery and add one as soon as the next job is finished. We do not use stock photos of models in hard hats.
We do not promise rankings — anyone who does should make you suspicious. We build the foundations properly: site structure, load time, metadata, location details and the link to your Google Business Profile. What that achieves is measurable in Google Search Console, and you get access to it.
Yes — that is the reason for WordPress. After a short walkthrough you maintain photos, text and opening hours yourself. You are not tied to us: the website is yours, including the logins, and any WordPress developer can take it on.
You can handle it yourself or hand it to us. WordPress needs regular updates and backups; neglected for years, a site eventually becomes vulnerable. The scope and price of ongoing care are agreed individually, because they differ considerably depending on the size of the site.
That depends on the size and offering of your business, and it is a legal assessment we cannot make for you — the German Accessibility Strengthening Act does not apply to every trades business by any means. Technically we build to the usual standards regardless: sufficient contrast, keyboard operability, clean headings and alternative text.
On site, yes — Offenbach, Frankfurt, Neu-Isenburg, Dreieich, Hanau, Mühlheim am Main and the surrounding area. Digitally we work across Germany; for a website project an on-site meeting is the exception anyway, not a requirement.
It depends on the cause. If the structure and content hold up and only the styling looks dated, a revision is often enough. If the site is slow on a phone, cannot be maintained, or has not produced a call in years, a relaunch is usually cheaper than patching it further. We tell you which case applies at the first call.
Read on
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