Web Design for Restaurants & Hospitality
Sector · Hospitality
Websites for restaurants, cafés and bars across the Rhine-Main region: scheduled around service, maintainable by the shift, fixed price from €1,250.
Principle
No subscription and no lock-in: logins, content and domain are in your name — and you change a price without ringing an agency.
(Hospitality)
When a website for a venue never happens, the offer is rarely the reason. The calendar is. Deliveries in the morning, prep in the afternoon, service in the evening, and somewhere in between someone is meant to approve text and pick photographs. A project that treats a kitchen like an office simply stalls in this sector — not out of indifference, but because nobody has the uninterrupted hours.
The second reason is less comfortable, and we hear it at almost every first call: there is already a site, it cost money once, and nobody in the house can get into it. A price on the menu has been wrong for a year because changing it means an email and a wait. Anyone who has lived through that is not keen to buy the same thing twice.
So this page does not set out what belongs on a hospitality website — that is what the article on restaurant websites is for. It sets out how a project runs with us, how little of your time it takes, who keeps the menu current afterwards, and what the whole thing costs.
What we deliver
What we build for a hospitality business.
- 01
The menu as editable text, not as a file
We set the menu up as maintained content fields: group, dish, short description, price. During the build we transfer your existing menu in full — you supply the version that applies, we do the typing. After that a price change takes minutes, and it takes them for anyone in the house who has the login. A print version can sit alongside as a download; the text page is what counts online. Why that is the decisive technical difference is covered at length in the article on restaurant websites.
- 02
Opening hours in exactly one place in the system
The hours are entered once and then appear identically everywhere on the site — in the header, on the contact page, and in the machine-readable data that search systems pick up. Last orders, closing days and public holidays get their own fields rather than a remark buried in a paragraph. At handover you also receive a short list of every other place your hours appear — business profile, portals, delivery services — so a change is one task instead of four.
- 03
One route to a table, and it is one tap long
Which route that is gets decided before the build, because it determines what sits at the top of every page. The phone number is a dial link in the same position on every page in any case. If an online route is added, we integrate exactly one — not three side by side — and tell you in advance what its third-party scripts mean for your consent banner. We describe categories of system factually; which product suits your service is your decision, not ours.
- 04
Photographs of your room and your plates — affordably obtained
We do not use bought plate photography: the guest is served something else later, and that falls back on you. You do not need a production budget for this, though. You get a concrete shot list from us — eight to twelve dishes, the room empty and the room full, the frontage with the entrance, the terrace, the people behind the counter. That makes half a day with a photographer in daylight enough, or at a pinch a phone by the window. Cropping, compression and alternative text are ours.
- 05
Fast on a phone on a busy street
In hospitality the images carry the site — and they are exactly what makes it heavy. So every page gets a weight budget: scaled image formats, galleries that load on demand, no automatic image carousel on the home page. Testing happens over a mobile connection on real devices, not on an office machine on wifi, because that is how your guest arrives: outdoors, moving, half paying attention. We hand over the measurements at launch so you can later check whether the site still does what it did on day one.
- 06
Handover to the person who has time on a Monday
The walkthrough is not aimed at the owner but at the person who genuinely sits at a computer on a Monday morning — often a shift lead. It takes around twenty minutes and covers precisely the parts that change: menu, prices, hours, dish of the day. You also get a two-page written guide with screenshots from your own site. Logins and domain are in your name. We build without exotic one-off constructions, so any WordPress developer can take the site on later.
Honestly
Your listing in the map panel fills more tables than your website does.
Someone searching hungry on a phone decides in the map panel: reviews, a few pictures, the distance, and the question of whether you are open tonight at all. Only then does a portion of those people click through. A well-kept business profile with correct holiday hours, real photographs and answered reviews costs you nothing but attention — and in this sector it reliably returns more than the first rounds of design work on a website.
That is a poor sales argument for a studio that builds websites. We say it before the quote anyway, because it is measurable on our own business: our Google profile is opened more often than our website. The sensible order is therefore profile first, then website — and we will tell you at the first call what yours is missing, whether or not it turns into a commission.
The second uncomfortable point concerns the time afterwards. A website nobody updates is worse than none at all: a price from the year before last and a wrong opening time are not a gap, they are a false statement, and the guest standing at a locked door draws a conclusion about your whole house. If nobody in the business can be named to keep the menu current, we advise against it, or advise a smaller scope — three pages that are right beat ten that age.
Working together
How a project runs alongside service.
Meetings sit where hospitality has room: in the morning or on the closing day. In total a Standard project typically costs you around three hours of your own time.
Step 01
First consultation before service
Free, by phone or video, about half an hour, early in the day if you prefer. We settle three things: which route to a table should apply, who will maintain the menu from now on, and what is going wrong with an existing site. After that you know the price and the date.
Step 02
One appointment for all the material
Instead of a stream of small queries we collect the menu, hours, directions and photographs in a single pass. We draft the text, you correct it; we do not expect finished pages. You get the shot list in advance so that one photography morning is enough.
Step 03
Build, test and walkthrough
Built in WordPress, checked on real phones over a mobile connection, released together. The launch is deliberately not put on an event weekend. We finish with the short walkthrough for whoever maintains the menu — with a written guide, so it stays something they can look up.
Prices
What a hospitality website costs.
Fixed prices, in the quote before the project starts. For a single venue the Standard package is almost always enough: home page, menu, booking and contact, directions, and one page about the house. The Pro package pays off once private functions and group enquiries, a lunch offer or a blog are added.
| Package | Price | Scope | Timeline |
|---|---|---|---|
| Standard | €1,250 | Up to 5 pages | 2–4 weeks |
| Pro | €2,100 | Up to 10 pages + blog | 4–6 weeks |
| Enterprise | Individual | Several locations, events, custom features | By arrangement |
Ongoing care is agreed individually — what makes sense in your case is something we settle in the free first consultation.
FAQ · Hospitality
Common questions.
What restaurant and café owners ask before commissioning — answered honestly, including when the answer argues against a commission.
All questions & answersAsk directly
Your dedicated contact
No call centre, no hold queue — you speak directly with the person building your website.
For a single venue the Standard package at €1,250 is generally enough — up to five pages in 2–4 weeks. If you want to cover private functions, a lunch offer or a blog, that is the Pro package at €2,100. Several businesses are quoted individually. The price is in the quote before the project begins; we do not work with hourly rates or add-ons.
2–4 weeks for the Standard package, from the moment we have the menu and the photographs. Your own effort is around three hours: a half-hour first call, one material appointment, one round of approval. We put the meetings in the morning or on your closing day.
Yes, and the whole build is designed for it. Dishes and prices sit in editable fields, not in a graphic and not in a file. A price change is done in a few minutes, without ringing us and without waiting. The logins are in your name.
You commission the photography yourself — that keeps the budget with you and the images yours. We give you a shot list in advance so that half a day in daylight is enough. If there is nothing to start with, we launch with a few good shots and add more later. We do not use bought plate photography.
Not necessarily. If somebody in service answers the phone, a tappable number is the shortest route. A system pays off once phone duty blocks the evening and somebody looks at the calendar daily. We then integrate exactly one, on your decision; we neither recommend nor rate products.
On the website you change one place and the detail follows everywhere, including in the machine-readable data. For the places outside your site you get a list at handover: business profile, portals, delivery services, the notice on the door. That makes a change of hours one task rather than a search.
Through three commitments: logins and domain are in your name, we build without a proprietary system and without exotic one-off constructions, and the editable areas are deliberately limited and labelled. You are not tied to us — any WordPress developer can take the site on. That is the point of the handover, not an extra.
We do not promise rankings, and anyone who does should make you suspicious. We build the foundations properly: structure, load time, metadata, location details and the link to your business profile. What that achieves is visible in Google Search Console, and you get access to it.
Information on allergens and additives, and the form in which prices are stated, are subject to their own rules in Germany and have to be kept current; what applies to your business specifically is for your legal adviser, your authority or your association to judge, not us. In the project we make sure those details sit somewhere maintainable — the full treatment is in the article on restaurant websites.
It depends on whether the two houses carry the same brand. A shared presence with separate location pages is usually cheaper and easier to maintain; two independent brands need two presences. Which case applies is something we settle at the first call — several locations are quoted individually.
Yes, and usually that is the better decision. A project in the quiet season costs you less stress and turns out better, because approvals do not have to happen between two shifts. We hold dates; the free first consultation you can have now regardless.
You can handle it yourself or hand it to us. WordPress needs regular updates and backups; neglected for years, a site becomes vulnerable. The scope and price of ongoing care are agreed individually, because they differ considerably depending on the size of the site.
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