Web Design for Medical Practices
Sector · Medical & dental practices
Practice websites that spare your reception the phone calls — built around your consulting hours, at a fixed price from €1,250.
Principle
Your time is the bottleneck, not ours. We draft, you correct — and the price is in the quote before anything is built.
(Practices)
The most common reason a practice website has sat unchanged for seven years is not the budget. It is the well-founded worry that a website project will cost evenings that do not exist: writing text, comparing drafts, answering queries, all of it squeezed between consulting hours and billing.
So a practice looking to commission a website rarely asks about colours first. The questions are: what do we have to supply, how often do we have to sit down for this, and when is it over? This page answers exactly that — process, effort, deliverables, price.
What patients actually look for on a page like this is covered separately, in our article on creating a website for medical practices. This page is the other half of the decision: who you hire, and what it will cost the practice in time.
Deliverables
What you get from us.
- 01
A structure written from the reception desk outwards
We build the home page around the three pieces of information your reception is asked for most: when you are open, how to get there, and how an appointment happens. Those three sit in the first screen as readable running text, not as a graphic and not in a file to download. Mission statement, practice history and photographs of the rooms move below them. That running order decides whether a site saves phone calls or creates them — and it is settled before we talk about colours and typefaces.
- 02
A contact route suited to health data
For a first contact we build a narrow route rather than an open inbox: few fields, a named reason for writing, and a visible line stating that symptoms and findings belong on the phone. Together we settle where the entries go, who reads them and when they disappear — that is the part that matters a year later. The legal assessment stays with your data protection or legal adviser. We build so that review finds little to object to, and we document what was set up.
- 03
Built accessible, at no extra charge
Sufficient contrast, a generous base type size, operability without a mouse, a visible focus ring, properly connected field labels and a page that can be enlarged without falling apart: for us that is the method of construction, not an optional extra billed separately. The reason is your audience — on average older than the visitors to an agency site, and more often dependent on an enlarged display. Whether a legal duty applies to you on top of that is for your legal adviser to judge; it gets built this way here either way.
- 04
Editable spots that take two minutes
Before we build, we decide which parts will change: consulting hours, telephone hours, holiday and cover notices, and the answer to whether you are taking on new patients. Exactly those get their own small input field in the admin area, with a date beside it so it stays visible when somebody last checked. The rest of the layout is locked, so a Friday afternoon cannot take it apart. The walkthrough takes about twenty minutes and is aimed at the reception desk, not at the practice principal.
- 05
German servers, accounts in your name
Hosting is in Germany, with encryption, regular backups and updates that somebody actually installs. Domain, mailboxes and hosting are registered to the practice and not to us: you receive every login and can move at any time without us having to release anything. We build in WordPress because any developer can take it on. No practice should stay with us because leaving would be unpleasant. What was set up is written down in a handover list that stays with you.
- 06
Finished text to correct, not to write
You do not write pages. From a half-hour conversation and the details already displayed on your practice door, we produce a complete draft that you only have to amend or approve. In doing so we separate the uncontroversial passages from those someone should check, and mark the second group visibly: how a practice presents itself is bounded more tightly than ordinary company advertising — the Heilmittelwerbegesetz and your regional medical chamber's professional code — which is why we word things conservatively and leave the decision on permissibility to your chamber and your legal adviser. The linked article covers this in full.
Honestly
For a practice, the Google profile usually produces more contact than a relaunch.
Someone searching for a practice already sees opening hours, a route and a call button in the search results — for a large share of enquiries the website is never opened at all. A complete business profile with correct hours, public holidays entered and a photograph of the entrance costs nothing but attention, and takes effect faster than any newly built site.
For an agency that sells websites, that is an awkward argument. It is measurable on our own business all the same: our own profile is opened more often than our website. So it is stated here rather than after the order is signed — and it is why we will tell you at the first call what is missing from your listing, whether or not it turns into a project.
The second awkward point: not every practice wants more new patients. If the books are full, a site that produces enquiries nobody can accept is not a success, it is extra work for reception. In that case it is exactly that which belongs on the site — a visible sentence, with a date, on whether you are currently taking anyone on. The job is then to spare phone calls rather than trigger them: the smaller site, the smaller package.
Working together
How a practice project runs.
Three meetings, none longer than half an hour, scheduled into the lunch break or after consulting hours. Everything in between runs without you.
Step 01
First consultation
Free, by phone or video, about thirty minutes. We ask, you answer: areas of focus, consulting hours, the routes to an appointment, directions and parking, and whether you are taking on new patients. After that you know the price, the scope and the finish date. If you do not need a new site yet, we say so at this point.
Step 02
Draft & one round of approval
You receive the structure and the finished text in one document, with colour-marked passages for your chamber or your legal adviser to look at. Your effort: one read-through, changes, approval — in our experience a good three-quarters of an hour. In parallel you gather photographs, or we schedule a session for them.
Step 03
Build, testing & handover
Built in WordPress, checked on real devices and over a mobile connection, launched on a day you choose. We finish with a short walkthrough for reception, a one-page printed guide and every login. From then on you change consulting hours and cover notices without us.
Prices
What a practice website costs.
Fixed prices, in the quote before the project starts, whatever the speciality. A practice commissioning a website usually manages with the Standard package: home page, areas of focus, team, directions with consulting hours and contact make five pages. Pro is worth it if every focus area needs its own page and the practice wants a news section.
| Package | Price | Scope | Timeline |
|---|---|---|---|
| Standard | €1,250 | Up to 5 pages | 2–4 weeks |
| Pro | €2,100 | Up to 10 pages + blog | 4–6 weeks |
| Enterprise | Individual | Several locations, group practices, custom features | By arrangement |
Ongoing care is agreed individually — what makes sense in your case is something we discuss in the free first consultation.
FAQ · Practices
Common questions.
What practices ask before commissioning — answered honestly, including when the answer argues against a project.
All questions & answersAsk directly
Your dedicated contact
No call centre, no hold queue — you speak directly with the person building your website.
In our experience about two and a half hours, spread over three meetings: thirty minutes for the first call, around forty-five minutes to review the drafts, twenty minutes for the walkthrough. Everything in between — text, structure, technology, testing — runs without you. We do not send questionnaires; we always send a finished proposal you confirm or change.
Yes, that is what it is built for. Consulting hours, telephone hours, cover notices and the sentence about taking on new patients sit in their own small fields; a change takes under two minutes and requires no prior knowledge. The rest of the layout is locked so nothing can slip out of place. The walkthrough includes a printed guide for new colleagues.
We build the form deliberately narrow: few fields, a selected reason for writing, and a visible note that symptoms and findings do not belong there. Where the entries go, who reads them and when they are deleted is settled with you and put in writing. The data protection assessment is made by your data protection or legal adviser; it is not part of our service.
Advisable, but not a condition of starting. We do not use bought model photography — on a practice site it stands out and does more harm than a gap would. Good phone shots in daylight are enough for rooms and the entrance. For people, a single photo session is worth it, and you can still do it after launch: we start with names and qualifications and swap the images in later.
Perhaps not as a new build. Without an intention to grow, the site has a different job: reducing calls by keeping consulting hours, directions, cover arrangements and a dated sentence about intake correct at all times. A few pages are enough for that, and we say so before the quote rather than after. A site producing enquiries you have to turn down would be a poor outcome for you and a poor reference for us.
We do not promise rankings — anyone who does should make you suspicious. We build the foundations properly: site structure, load time, metadata, address and opening hours in machine-readable form, and the link to your Google Business Profile. What that achieves can be followed in Google Search Console, and you get access to it.
Up to five pages costs €1,250 and takes 2–4 weeks; up to ten pages with a blog costs €2,100 and takes 4–6 weeks. Anything larger is quoted individually. Practices are on the same list as everyone else, and there is no sector surcharge. Nor are there hourly rates or add-ons.
No, and nobody should offer you that. We are web developers, not a law firm and not a chamber. What we do: word things conservatively, mark the passages needing review visibly, and arrange them so that a later change does not rebuild half the site. Plan the review as its own step before launch; run in parallel, it delays nothing.
Technically, yes. We do not recommend or rate any particular system, because doing so without knowing your contract and your configuration would be unserious. Two questions come before the product question: who maintains the calendar daily, and which details leave the practice in the process? Once those are settled, we integrate the booking so that it does not slow the rest of the site down.
2–4 weeks for the Standard scope and 4–6 weeks for Pro, counted from the first consultation. The bottleneck is almost never the build; it is the approval round and the professional-rules review, and we set fixed dates for both instead of waiting on replies. You choose the launch day — shortly before holidays or a practice move is rarely a good one.
It depends where it is stuck. If all that is missing are logins or a contact person, an existing site can often be taken over and maintained onwards. If it is slow on a phone, if consulting hours cannot be changed without outside help, or if the address and hours exist only inside images, a rebuild is usually cheaper than patching further. Which case applies is something we look at in the first consultation.
Read on
01
02
05Let’s talk
Start your project.
Tell us what you have in mind — we will get back to you personally with the next steps.